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Shopping – A Review of Literature Mrs. Chitra Sharma Research Scholar, Pacific University Udaipur. Management ABSTRACT This study attempts to analyze the characteristics of buying behaviour of online shoppers. Consumer buy-ing behaviour in respect of online shopping was studied using different socio-economic variables. It also This paper is focused on the study of different dimensions of online and offline consumer buying behavior with the help of systematic review of literature. Objectives: 1. To understand basic concept of consumer behavior in online and offline buying 2. To find out the factors affecting on the online and offline consumer buying behavior · Consumer behaviour is mental and emotional processes and the observable behaviour of consumers during searching purchasing and post consumption of a product and service (Batra & Kazmi, ). Similarly Engel (et al, ) refers consumer behaviour is the action and decision process of people who wants to purchase goods and services for personal
consumer buying behavior.. The study included secondary data collected from different sources such as journals, books, magazines etc. The study gives a comprehensive understanding of influence of cultural, social, personal and psychological factors on buying behavior. Key Words: Consumer buying behavior, cultural, social, personal and Consumer Buying Behaviour is defined as “the result of the attitudes, preferences, intentions and decisions made by the consumer s in a market place before buying a product”. The literature review is on purchase intention, financial capability, and social factors, consumers’ attitudes and online buy. While analysing the literature · Consumer behaviour is mental and emotional processes and the observable behaviour of consumers during searching purchasing and post consumption of a product and service (Batra & Kazmi, ). Similarly Engel (et al, ) refers consumer behaviour is the action and decision process of people who wants to purchase goods and services for personal
factors influencing consumer buying behaviour a review syed azher ali research scholar swami ramanand teerth marathwada university nanded ms india consumer buying behavior is the behavior of final consumer the consumer buying decision process is influenced by many internal and external factors a purchase decision is the, create the best Shopping – A Review of Literature Mrs. Chitra Sharma Research Scholar, Pacific University Udaipur. Management ABSTRACT This study attempts to analyze the characteristics of buying behaviour of online shoppers. Consumer buy-ing behaviour in respect of online shopping was studied using different socio-economic variables. It also Literature Review. The following literature review will critically analyze the theories associated with the research topic. Firstly, it looks at the issues of consumer behavior; hence it highlights the factors, which influence the consumer decision-making process, predominantly the consumer attitudes. The author has found a variety of academic
factors influencing consumer buying behaviour a review syed azher ali research scholar swami ramanand teerth marathwada university nanded ms india consumer buying behavior is the behavior of final consumer the consumer buying decision process is influenced by many internal and external factors a purchase decision is the, create the best Consumer Buying Behaviour is defined as “the result of the attitudes, preferences, intentions and decisions made by the consumer s in a market place before buying a product”. The literature review is on purchase intention, financial capability, and social factors, consumers’ attitudes and online buy. While analysing the literature Consumer Behaviour Towards Advertisement Vinnie Angel BBA+MBA (DUAL) Enrolment no. A 7/2/ Table of Content 1. Introduction 2. Literature Review 3. Objective of the study 4. Data Analysis 5. Conclusion and Suggestion 6. Limitation of the study 7. Bibliography Advertisement is a medium of communication for influencing or suggesting
· Purchasing behaviors. In consumer behavior models, purchasing behavior is the output of the model. This output is generated by selecting products and places or points of purchase. During the pandemic, these two behaviors were central to consumers’ strategies to ensure their own well-being REVIEW OF LITERATURE Studies on consumer behavior are reviewed below: 1. A study on consumer buying behavior of cosmetic products in Kohlapur by KisanShivajiRao Desai. The study was to analyze the buying process and the effect of media communication on buying behavior on consumers Consumer Buying Behaviour is defined as “the result of the attitudes, preferences, intentions and decisions made by the consumer s in a market place before buying a product”. The literature review is on purchase intention, financial capability, and social factors, consumers’ attitudes and online buy. While analysing the literature
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