Conclusion
satisfaction will affect company and product as well, because happier customer with price and quality mea ns more products and more profit. Due 5 IRJC International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 10, October , ISSN TABLE – 02 DESCRIPTIVE STATISTICS FOR CUSTOMER SATISFACTION Details of variable Mean Std. Deviation Service facilities and accessories Customer value Customer loyalty European Journal of Research in Social Sciences Vol. 5 No. 1, ISSN Progressive Academic Publishing, UK Page 29 blogger.com SERVICE QUALITY AND CUSTOMER SATISFACTION: A COMPARATIVE STUDY OF THE GHANAIAN PUBLIC
Introduction
Research indicates that companies with an excellent customer service record reported a 72% increase in profit per employee, compared to similar organizations that have demonstrated poor customer service; it is also five times costlier to attract new customers than to retain existing customers (Duncan, ).Estimated Reading Time: 12 mins IJSRP, Volume 11, Issue 4, April Edition [ISSN ] A Study on the Impact of Service Quality on Customer Satisfaction (with Special Reference to ABC Hotel) R.P. Erandi Rajapaksha Abstract: Customer is the most imperative factor in any organization. It has proven that service quality leads consumer satisfaction by numerous researchers Study of the Effects of Customer Service Quality and Product Quality on Customer Satisfaction and Customer Loyalty October DOI: /blogger.comrev1
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this research that customer service has impact on service quality perception and customer satisfaction. In this research, the SERVQUAL instrument developed by Parasuraman (), has been applied in designing the questionnaire by using five dimensions of service quality: tangibility, reliability, responsiveness, assurance, and empathy 5 IRJC International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 10, October , ISSN TABLE – 02 DESCRIPTIVE STATISTICS FOR CUSTOMER SATISFACTION Details of variable Mean Std. Deviation Service facilities and accessories Customer value Customer loyalty References () Abstract Purpose This paper aims to review hospitality and tourism research on customer satisfaction (CS), service quality (SQ) and customer value (CV) published in Estimated Reading Time: 7 mins
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Research indicates that companies with an excellent customer service record reported a 72% increase in profit per employee, compared to similar organizations that have demonstrated poor customer service; it is also five times costlier to attract new customers than to retain existing customers (Duncan, ).Estimated Reading Time: 12 mins · This paper also discusses famous SERVQUAL model, and explains other various service quality and customer satisfaction models in tourism industry. The model focuses on the relationship between functional quality, technical quality, and image. This conceptual paper proposes application of the dimensional model in the tourism department and this research that customer service has impact on service quality perception and customer satisfaction. In this research, the SERVQUAL instrument developed by Parasuraman (), has been applied in designing the questionnaire by using five dimensions of service quality: tangibility, reliability, responsiveness, assurance, and empathy
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Study of the Effects of Customer Service Quality and Product Quality on Customer Satisfaction and Customer Loyalty October DOI: /blogger.comrev1 Research indicates that companies with an excellent customer service record reported a 72% increase in profit per employee, compared to similar organizations that have demonstrated poor customer service; it is also five times costlier to attract new customers than to retain existing customers (Duncan, ).Estimated Reading Time: 12 mins · This paper also discusses famous SERVQUAL model, and explains other various service quality and customer satisfaction models in tourism industry. The model focuses on the relationship between functional quality, technical quality, and image. This conceptual paper proposes application of the dimensional model in the tourism department and
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